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Hiring Sales and Marketing Professionals to Grow Your Business

It can be intimidating to hire outside help for your business when you’ve never done it before. You must make sure the people you bring on board have the skills and dedication necessary to help you meet your sales and marketing goals.


Below, the Houston East End Chamber of Commerce explores the benefits of hiring seasoned professionals and answers some of the questions you may have about the process. Whether you’re a small business or a large corporation hoping to expand, these tips will give you the insights necessary to reach your goals and sustain success!


What Are Your Sales and Marketing Goals?


The first step in hiring the right professionals is to assess your goals. What do you want to achieve in sales and marketing? Do you hope to boost your leads, improve your conversions, establish a larger market presence — or all of the above? Having a clear understanding of your objectives will help you identify suitable professionals that can guide you toward achieving them.


What Types of Sales and Marketing Professionals Should You Hire?


There are countless types of sales and marketing professionals to consider for your team. You may need to hire a marketing manager to oversee your marketing team or a social media specialist to manage your social media accounts.


You might also need a copywriter to produce content for your website or a graphic designer to create visuals for your campaigns. Depending on your specific needs, you may need a team of professionals in your corner — or a single freelancer with multiple skills.


Writing SEO-optimized content and ensuring your on-page elements are optimized is crucial, but it can be daunting when you’ve never done it before. Fortunately, you can hire an SEO agency to help you. Consider hiring an agency, which can provide you with quality content created to yield better rankings on search engine results pages (SERPs) and increased organic website traffic. With their help, you can also ensure all of your on-page elements produce maximum efficiency.


What Skills Does a Good Sales and Marketing Professional Need?


Sales and marketing professionals need to be persuasive and creative along with having excellent communication skills. They should be knowledgeable about your industry and have experience working with customers. 


As you look for suitable professionals, make sure any candidate you consider can analyze market trends and create marketing campaigns that appeal to your target audience. And remember to pursue data-driven workers, since marketing decisions should be backed by metrics.


How Can Sales and Marketing Professionals Help Your Business?


It’s important for any company to establish a strong online presence, generate healthy leads, and close deals. Having an impactful sales and marketing team can help you accomplish just that.


The right professionals can provide a fresh perspective on your products and services and help you improve your customer service. And since they can produce campaigns that resonate with your target audience, you can expect better brand recognition and customer loyalty.


Should You Hire Full-Time Employees or Freelancers?


Deciding between full-time employees and freelancers comes down to your business’s specific needs. If you have a large budget and require a dedicated team to increase your sales and marketing efforts, full-time employees may be the best option.


With that said, hiring freelancers is wise if you need more flexibility in your budget and have specific projects to complete. Freelancers can provide specialized skills and work on an as-needed basis, and depending on the work you need done, they may be able to work remotely, meaning you can hire people from all over the world. When hiring remote workers, be sure you have tools that enable you to work together from afar. For example, take a look at how to compress a PDF into a smaller contract, project, or image file that’s easier to email, and look into the best virtual conferencing systems for your company’s needs.

Your company can grow and reach its full potential by hiring capable sales and marketing professionals. But if you choose to hire outside help, you must assess your goals and identify the skills necessary to accomplish them, whether that means seeking services in SEO or other areas. Understand that you may need a team of professionals or a few freelancers, depending on your specific objectives and budget. And remember to communicate with your team regularly and give them the support they need to complete their tasks.

Join the Houston East End Chamber of Commerce to take advantage of all the great resources we offer our community’s entrepreneurs!

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